Sometimes I wonder why do we still call digital campaigns “digital”? The artificial division between digital and non-digital should be dissolved. This hurts the ability to create well-integrated campaigns. Digital is part of life, and the boundaries of offline and online have all but disappeared.
The issue now is how to harness the power of digital platforms for your brands, across all offerings. The channel centric strategy won’t cut anymore.
1. VIDEO IS WHERE YOUR CUSTOMERS ARE SPENDING THEIR TIME
- YouTube alone has over 4 billion views per day, and it’s the second largest search engine next Google, which owns YouTube
- 78% of people watch at least once a week and 55% watch everyday
I should just end the article here. Game, set,…